HomeWorth Privacy Policy

• Account info: email address, phone number.
• Property info you provide: home address, and home details we look up for you (estimated value, year built, size, beds/baths).
• Home-improvement intent: which upgrades or fixes you mark as "interested," "planning," or "done."
• Financial-related signals you volunteer: mortgage status, estimated equity, and interest in financing, insurance, or energy offers.
• Device & usage data: device identifiers, app interactions, and approximate location (from your address/IP).

• To estimate your home's value and show you personalized upgrade recommendations and their return on investment.
• To operate and improve the app and your Home Wealth Score.
• To send you marketing by SMS, email, and push notification about home-value updates and money-saving offers, only where you have given consent (see Section 4).
• To connect you with third-party providers when you ask us to (see Section 3).

• Service providers who process data on our behalf (hosting, home-value data, messaging) under contract.
• At your request ("user-initiated transfer"): when you tap to get a quote or connect with a provider (e.g. solar, financing, insurance, contractor), we share the info needed to fulfill that request, and we tell you before we do.
• We do not sell your personal data for money.
• We do not transfer your data to third parties for their own independent marketing except through the user-initiated requests described above.
• Legal compliance and business transfers (e.g. merger) as required.

We obtain your express opt-in before sending marketing messages. Consent is not required to use the app.

• SMS: message and data rates may apply; reply STOP to opt out at any time, HELP for help.
• Email: every email includes an unsubscribe link.
• Push: manage in your device settings.

Where the EU or UK GDPR applies, we rely on the following legal bases:

• Consent (Art. 6(1)(a)): for marketing by SMS, email, and push, and for any optional data uses you enable. You may withdraw consent at any time (see Section 4 and Section 7).
• Performance of a contract (Art. 6(1)(b)): to create your account, generate your home valuation and Home Wealth Score, and deliver the core features of the app.
• Legitimate interests (Art. 6(1)(f)): to secure the app, prevent fraud and abuse, debug and improve our services, and produce aggregated analytics. We balance these interests against your rights and you may object (see Section 7).
• Legal obligation (Art. 6(1)(c)): to keep consent/opt-out records, respond to lawful requests, and meet tax, accounting, and consumer-protection duties.

MGM ScaleCraft / Media Growth Master Corp is based in the United States, and our hosting and service providers may process your data in the U.S. and other countries whose data-protection laws may differ from those in your country.

• When we transfer personal data out of the European Economic Area, the United Kingdom, or Switzerland, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, the UK International Data Transfer Addendum, and equivalent safeguards where applicable.
• We assess each recipient country and, where needed, apply supplementary measures (encryption in transit and at rest, access controls, contractual restrictions).
• To request a copy of the safeguards we use for a specific transfer, email info@mgmscalecraft.com with the subject line "International transfer safeguards request".

Depending on where you live (EEA, UK, Switzerland, California, and other U.S. states with comprehensive privacy laws, Brazil, Canada, and others), you have some or all of the following rights:

• Access: get a copy of the personal data we hold about you.
• Rectification / correction: fix inaccurate or incomplete data.
• Erasure ("right to be forgotten"): delete your account and personal data.
• Restriction: pause certain processing while a request is resolved.
• Objection: object to processing based on legitimate interests, and to direct marketing at any time.
• Portability: receive your data in a structured, machine-readable format.
• Withdraw consent: for any processing based on consent, without affecting prior lawful processing.
• Opt out of "sale" or "sharing" for cross-context behavioral advertising: for California, Colorado, Connecticut, Virginia, Texas, and other applicable U.S. states.
• Non-discrimination: we will not deny service, charge different prices, or lower quality because you exercised a privacy right.
• Lodge a complaint: with your local data-protection authority (e.g. your EU member-state DPA, the UK ICO at ico.org.uk, or your state Attorney General).

How to submit a request:

1. In-app: open Settings → Privacy to access, download, or delete your data, or to toggle the "Do Not Sell or Share My Personal Information" control.
2. Web form: visit /delete-account to submit a deletion or access request from any browser.
3. Email: write to info@mgmscalecraft.com with the subject line "Data-subject request". Please include:
   • the right you are exercising (access, deletion, correction, etc.);
   • the email address or phone number tied to your HomeWorth account;
   • enough detail for us to verify your identity (we may ask for confirmation from your account email).
4. Authorized agent: California and certain other-state residents may use an authorized agent; we will ask for signed permission and verify your identity directly.

Our response times:

• We acknowledge requests within 10 business days and respond substantively within 30 days (EEA/UK) or 45 days (California and other U.S. states), with one extension where the law permits and we notify you.
• Requests are free; we may charge a reasonable fee only for manifestly unfounded or excessive repeat requests, as allowed by law.
• If we decline a request, we will explain why and how to appeal or complain to your regulator.

You can delete your account and associated personal data at any time from Settings → Delete Account in the app, or by requesting deletion at the /delete-account page. Consent/opt-out logs may be retained where required to prove compliance.

We keep your data only as long as needed for the purposes above or as required by law, and protect it with industry-standard safeguards including encryption in transit, access controls, and vendor due diligence.

HomeWorth is for adults (18+). We do not knowingly collect data from children.

We will post updates here and, where required, notify you in the app.